Lumiva Agency helps hotels and resorts in Turkey grow direct booking revenue and reduce OTA dependency. We combine SEO in 3 languages, Google Ads, CRM, and website development into a single marketing system built around your booking calendar, not a generic retainer.
Every channel is built around your booking calendar — early-bird, peak season, and last-minute demand each need a different mix of SEO, paid media, and CRM follow-up.
SEO strategy in Russian, English, Turkish, and German. Target destination keywords ("hotels in Antalya", "all-inclusive Turkey"), brand queries, and comparison terms. Hreflang, technical SEO, and content production included.
Google Hotel Ads to appear directly in the booking comparison box. Plus Search and Display campaigns for brand protection and demand capture in key source markets.
Fast, multilingual hotel website with integrated booking engine, SEO architecture, and conversion optimisation. Built in Next.js for maximum performance and Google Core Web Vitals compliance.
CRM system for managing direct inquiries, group bookings, corporate accounts, and guest communication via email, WhatsApp, and phone. Reduces response time and increases conversion from inquiry to booking.
Guest retention campaigns: post-stay review requests, early booking offers, loyalty updates, and seasonal promotions. Automated and personalised by guest segment.
Hotel social media management on Instagram, Facebook, and VK. Photo and video content, Stories, and paid social campaigns for brand awareness and direct booking prompts.
Media plans aligned to your booking window — early-bird, peak season, and last-minute — with budget reallocated dynamically as the season progresses.
Guidance on rate parity strategy across OTAs and your direct channel, so direct booking incentives do not trigger parity disputes with major platforms.
Hotel marketing covers all activities that drive direct bookings and reduce OTA dependency: SEO in multiple languages, Google Ads and Meta Ads, email marketing, CRM for guest communication, website development, social media management, and content production.
The most effective ways to increase direct bookings: (1) SEO for branded and destination keywords in Russian, English, and German, (2) Google Hotel Ads, (3) a fast, multilingual hotel website with booking engine, (4) email remarketing to past guests, (5) CRM to track and convert direct inquiries.
Full hotel marketing management (SEO + performance ads + CRM) starts from €8,000/month. Standalone SEO retainer starts from €3,500/month. Google Ads management starts from €2,500/month plus ad spend. We work with hotels of all sizes in Antalya, Bodrum, Istanbul, and beyond.
Yes. We have experience with all-inclusive resorts, boutique hotels, and hotel chains in the Antalya region. We understand the seasonal patterns, key source markets (Russia, Germany, UK, Ukraine, CIS), and the competitive OTA landscape.
Yes. We build hotel websites in Turkish, English, Russian, and German. Each language version has its own SEO strategy, keyword targeting, and localised content. We implement hreflang correctly and ensure Google indexes all language versions.
Typical results after 6–12 months: 20–40% increase in direct booking revenue, 15–30% reduction in OTA commission spend, top-3 Google rankings for branded and destination keywords, and improved guest communication efficiency via CRM.
Yes. Hotel demand in Turkey is highly seasonal — we build media plans around booking windows (early-bird, peak season, last-minute) and adjust budget allocation across channels as the season progresses.
Yes. We integrate CRM and analytics with most major property management systems and booking engines, so inquiry and booking data flows automatically without manual entry by your front-desk or reservations team.
Book a strategy call. We'll audit your current digital presence and propose a growth plan within 3 business days.