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D/BR ยท Brandbook

The constitution of your brand.

A brandbook is the core document of your identity. It answers every practical question for designers, partners and new team members.

63
brandbooks delivered
120+
average pages
3
formats: PDF, Figma, print
โˆž
revision rounds until approval
01Structure

Six sections

Every project is unique, but these six blocks are the foundation of every brandbook we produce.

01

About the Brand

  • 01.01Mission and values
  • 01.02History and context
  • 01.03Positioning
  • 01.04Target audience
02

Brand Voice

  • 02.01Tone of voice
  • 02.02Brand vocabulary
  • 02.03Copy examples
  • 02.04What to avoid
03

Visual System

  • 03.01Logo system
  • 03.02Clear space rules
  • 03.03Logo variations
  • 03.04Incorrect usage
04

Color & Typography

  • 04.01Primary palette
  • 04.02Secondary colors
  • 04.03Type pairing
  • 04.04Text hierarchy
05

Graphic Language

  • 05.01Patterns and textures
  • 05.02Iconography
  • 05.03Photo style
  • 05.04Illustration
06

Applications

  • 06.01Business documentation
  • 06.02Digital formats
  • 06.03Outdoor media
  • 06.04Merch and gifts
02Formats

Three formats - one brandbook.

Each format solves a specific task. We deliver all three within one project.

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PDF

Masterbook PDF

A complete 80-150+ page version for print, archive and partner presentations with interactive bookmarks.

๐ŸŽจ
FIGMA

Figma Library

A design library with components, colors and typography that your team can plug in immediately.

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PRINT

Printed Edition

Hardcover, premium paper, built for meeting rooms, partner kits and executive presentations.

03How we work

A brandbook is the result

It appears at the end, but the real work happens before that. Strong strategy and identity come first.

01
Strategy & Research
Positioning, audience and competitors become the foundation of the whole document. 1-2 weeks.
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02
Identity & Visual language
Logo system, color, typography and patterns. Every element gets practical usage rules. 3-5 weeks.
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03
Layout & Examples
Every rule is shown with clear do/dont examples so the document is used, not stored away. 1-2 weeks.
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04
Finalization & Handoff
PDF, Figma library and team onboarding session. Printed version available when needed.
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04Pricing

Transparent pricing.

Prices are in EUR. We lock scope and budget before the project starts.

BASIC
Essential
Digital brandbook
from 2 500โ‚ฌ
  • 60-80 pages
  • PDF + Figma kit
  • 4 sections
  • Ready brand assets as input
  • Timeline: 3-4 weeks
Discussโ†—
FLAGSHIP
Brand System
Identity + brandbook turnkey
from 14 000โ‚ฌ
  • Brand strategy + identity
  • Full brandbook
  • Figma library
  • Templates and brand assets
  • Printed edition
Discussโ†—
โœฆBrandbook

Brandbook and brand guidelines your team will actually use

A brandbook answers practical questions before they are asked: which logo version to use, how to set a headline, what photos fit the brand. We write guidelines that are short, visual and ready for designers, partners and new hires.

01What goes inside

  • Brand platform and values
  • Logo usage and clear space
  • Colour and typography rules
  • Layout grids and templates
  • Photo and illustration style
  • Tone of voice with examples

02Format

We deliver the brandbook as a PDF and, when needed, as an online guide with downloadable assets. Source files, fonts and templates are organised so that anyone on your team can find what they need in a minute.

03Keeping it alive

Brands evolve, and guidelines should too. We can update the brandbook when you launch new products or channels, and audit how the brand is applied across your materials.

Need a brandbook for your brand?

Share your current materials and we will estimate scope and next steps in 45 minutes.

Q3 slots
3 of 12
Start
July 2026
NDA
on request