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D/BR · Brandbook

The constitution of your brand.

A brandbook is the core document of your identity. It answers every practical question for designers, partners and new team members.

63
brandbooks delivered
120+
average pages
3
formats: PDF, Figma, print
revision rounds until approval
01Structure

Six sections

Every project is unique, but these six blocks are the foundation of every brandbook we produce.

01

About the Brand

  • 01.01Mission and values
  • 01.02History and context
  • 01.03Positioning
  • 01.04Target audience
02

Brand Voice

  • 02.01Tone of voice
  • 02.02Brand vocabulary
  • 02.03Copy examples
  • 02.04What to avoid
03

Visual System

  • 03.01Logo system
  • 03.02Clear space rules
  • 03.03Logo variations
  • 03.04Incorrect usage
04

Color & Typography

  • 04.01Primary palette
  • 04.02Secondary colors
  • 04.03Type pairing
  • 04.04Text hierarchy
05

Graphic Language

  • 05.01Patterns and textures
  • 05.02Iconography
  • 05.03Photo style
  • 05.04Illustration
06

Applications

  • 06.01Business documentation
  • 06.02Digital formats
  • 06.03Outdoor media
  • 06.04Merch and gifts
02Formats

Three formats - one brandbook.

Each format solves a specific task. We deliver all three within one project.

📄
PDF

Masterbook PDF

A complete 80-150+ page version for print, archive and partner presentations with interactive bookmarks.

🎨
FIGMA

Figma Library

A design library with components, colors and typography that your team can plug in immediately.

📚
PRINT

Printed Edition

Hardcover, premium paper, built for meeting rooms, partner kits and executive presentations.

03How we work

A brandbook is the result

It appears at the end, but the real work happens before that. Strong strategy and identity come first.

01
Strategy & Research
Positioning, audience and competitors become the foundation of the whole document. 1-2 weeks.
02
Identity & Visual language
Logo system, color, typography and patterns. Every element gets practical usage rules. 3-5 weeks.
03
Layout & Examples
Every rule is shown with clear do/dont examples so the document is used, not stored away. 1-2 weeks.
04
Finalization & Handoff
PDF, Figma library and team onboarding session. Printed version available when needed.
04Pricing

Transparent pricing.

Prices are in EUR. We lock scope and budget before the project starts.

BASIC
Essential
Digital brandbook
from 2 500€
  • 60-80 pages
  • PDF + Figma kit
  • 4 sections
  • Ready brand assets as input
  • Timeline: 3-4 weeks
Discuss
FLAGSHIP
Brand System
Identity + brandbook turnkey
from 14 000€
  • Brand strategy + identity
  • Full brandbook
  • Figma library
  • Templates and brand assets
  • Printed edition
Discuss

Need a brandbook for your brand?

Share your current materials and we will estimate scope and next steps in 45 minutes.

Q3 slots
3 of 12
Start
July 2026
NDA
on request