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D/VI · Visual identity

A style they recognize without a logo.

Visual identity is the sum of all visual elements: color, typeface, pattern, photo. When they work as a system, the brand is recognized even from a fragment.

8
visual identity elements
100+
carriers on output
6wk
average development time
∞
scales to any format
Good visual identity is when you remove the logo and people still recognize the brand.
— LUMIVA DESIGN PRINCIPLE
01Elements

Eight elements that make up the style.

Each works independently and even better — together with the others.

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VI/01
Logo system
Primary mark, monogram, wordless mark, adaptations for different formats and backgrounds.
VI/02
Color palette
Primary, secondary and neutral colors with HEX, Pantone, CMYK, RAL codes.
VI/03
Typography
Type pair with full hierarchy: headlines, subheadlines, body, accents, captions.
VI/04
Iconography
Unified icon visual style — weight, rounding, proportions. SVG + Figma export.
VI/05
Patterns & Textures
Brand patterns for backgrounds, packaging, carriers. Vector, scale without loss.
VI/06
Photo style
Photo requirements: angle, light, color correction, atmosphere. References and stop list.
VI/07
Business documents
Letterheads, business cards, envelopes, presentation templates in brand style.
VI/08
Digital carriers
Email signature, social media templates, banners, app icon, OG images.
02Process

Six weeks to a finished style.

1–2 wk
Audit & brief
We analyze current materials, the market, competitors.
2–3 wk
Concept
Two to three directions as moodboards and first elements.
3–5 wk
Development
Final style: all elements, carriers, rules.
5–6 wk
Guidelines
Documentation, Figma kit, handoff to the team.
03Pricing

Transparent pricing.

Prices in euros. Core or full visual identity — we fix the cost before start.

START
Core Style
Core visual identity
from 3 500€
  • Logo + color + typography
  • Business cards + letterhead
  • Social media templates
  • Guideline (20 pp.)
  • Timeline: 4–5 weeks
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LONG-TERM
Style Retainer
Style maintenance and extension
from 1 800€/mo
  • New carriers on demand
  • Campaign adaptations
  • Usage control
  • Figma kit updates
  • Quarterly review
Discuss↗
✦Visual identity

Visual identity: colour, type and patterns that make a brand recognisable

People recognise strong brands even without the logo — by colour, typeface, pattern or photo style. We design visual systems where every element works together and scales across all channels.

01Elements of the system

  • Primary and secondary palettes
  • Typography pairing and scale
  • Patterns and graphic devices
  • Iconography
  • Photo art direction
  • Motion principles

02Consistency across channels

We test the system on the website, social posts, ads, presentations and print from the first draft, and prepare templates so that consistency does not depend on one designer.

03When to refresh

If materials look different from channel to channel, or the brand looks dated next to competitors, a visual identity refresh is often more effective than a full rebrand — and much faster.

Let's build a style people recognize

Show us brands you like — in 45 minutes we'll set the direction.

Q3 slots
3 of 12
Start
July 2026
NDA
on request