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D/VI · Visual identity

A style they recognize without a logo.

Visual identity is the sum of all visual elements: color, typeface, pattern, photo. When they work as a system, the brand is recognized even from a fragment.

8
visual identity elements
100+
carriers on output
6wk
average development time
scales to any format
Good visual identity is when you remove the logo and people still recognize the brand.
— LUMIVA DESIGN PRINCIPLE
01Elements

Eight elements that make up the style.

Each works independently and even better — together with the others.

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VI/01
Logo system
Primary mark, monogram, wordless mark, adaptations for different formats and backgrounds.
VI/02
Color palette
Primary, secondary and neutral colors with HEX, Pantone, CMYK, RAL codes.
VI/03
Typography
Type pair with full hierarchy: headlines, subheadlines, body, accents, captions.
VI/04
Iconography
Unified icon visual style — weight, rounding, proportions. SVG + Figma export.
VI/05
Patterns & Textures
Brand patterns for backgrounds, packaging, carriers. Vector, scale without loss.
VI/06
Photo style
Photo requirements: angle, light, color correction, atmosphere. References and stop list.
VI/07
Business documents
Letterheads, business cards, envelopes, presentation templates in brand style.
VI/08
Digital carriers
Email signature, social media templates, banners, app icon, OG images.
02Process

Six weeks to a finished style.

1–2 wk
Audit & brief
We analyze current materials, the market, competitors.
2–3 wk
Concept
Two to three directions as moodboards and first elements.
3–5 wk
Development
Final style: all elements, carriers, rules.
5–6 wk
Guidelines
Documentation, Figma kit, handoff to the team.
03Pricing

Transparent pricing.

Prices in euros. Core or full visual identity — we fix the cost before start.

START
Core Style
Core visual identity
from 3 500
  • Logo + color + typography
  • Business cards + letterhead
  • Social media templates
  • Guideline (20 pp.)
  • Timeline: 4–5 weeks
Discuss
LONG-TERM
Style Retainer
Style maintenance and extension
from 1 800€/mo
  • New carriers on demand
  • Campaign adaptations
  • Usage control
  • Figma kit updates
  • Quarterly review
Discuss

Let's build a style people recognize

Show us brands you like — in 45 minutes we'll set the direction.

Q3 slots
3 of 12
Start
July 2026
NDA
on request