Brand audit, audience research, positioning, and a 12-month roadmap
Current state analysis, competitive benchmarking, USP articulation
Qualitative interviews, quantitative survey, JTBD maps, segmentation
Market map, competitor positioning, white space identification
Mission, values, brand voice, key messages
Customer journey from first touch to repeat purchase
Channels, formats, frequency, TOV (6–12 months)
A strategy is useful only if it changes what you do on Monday. We turn research on customers, competitors and channels into positioning, a channel mix and a roadmap with owners, budgets and measurable milestones.
Before talking about channels we look at demand. Who buys, why they choose you, what they compare you with, and what stops them. We combine customer interviews, analytics and CRM data, search demand and a review of competitors’ messaging and offers.
From research we build a positioning map: where the market is crowded, where there is white space, and which promise you can credibly own. The output is a short value proposition, key messages for each audience segment and proof points that support them.
Not every business needs every channel. We estimate the role of each channel — search, social, SEO, partnerships, CRM — in your funnel, define the budget split and the order of launch, and agree which metrics will tell us whether a channel works.
The final deliverable is a roadmap rather than a presentation: tasks by quarter, owners, budgets, dependencies and KPIs. It can be executed by your team, by us, or together — and we review it monthly as real data comes in.
45 minutes — and it becomes clear whether you need a full strategic project