Brand audit, audience research, positioning, and a 12-month roadmap
Current state analysis, competitive benchmarking, USP articulation
Qualitative interviews, quantitative survey, JTBD maps, segmentation
Market map, competitor positioning, white space identification
Mission, values, brand voice, key messages
Customer journey from first touch to repeat purchase
Channels, formats, frequency, TOV (6–12 months)
45 minutes — and it becomes clear whether you need a full strategic project